Commercial transportation sector adapts to market disruption in 2017

May 30, 2017

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By Andrew Schmahl

For decades, commercial transportation stuck to convention until new technologies and information systems began to drive market demand and shape expectations. Traditional companies have begun to respond, with some investing in sophisticated data networks to make their operations faster, more responsive and transparent.

But 2016 was different. It was the year of experimentation for self-driving vehicles, global drone deliveries, cargo vehicles built with 3D printers and cloud-based platforms that will coordinate nearly every aspect of carrier-side logistics, leveling the playing field for competitors big and small.

To say that 2016 brought change is an understatement. It brought the promise of pervasive market disruption.

So if 2016 was all about change and disruption, then 2017 will be about adapting. For commercial transportation companies that means digitization, inclusive of a fresh strategy and new technology investments.

However, considering the range and attractiveness of the new technologies and systems now available, decisions about where to invest and what to adopt are difficult. With that in mind, we recently highlighted high-impact technologies and offered more perspective into the digitization of commercial transportation in our 2017 Commercial Transportation Trends report.

After reading our trends and insights, how will your company react? And did we miss a digital trend that you believe will further shake up the supply chain?

 

©2017 PwC. All rights reserved. PwC refers to the US member firm or one of its subsidiaries or affiliates, and may sometimes refer to the PwC network. Each member firm is a separate legal entity. Please see www.pwc.com/structure for further details.  This content is for general information purposes only, and should not be used as a substitute for consultation with professional advisors.

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