Customer Experience

Are you keeping up with your tech-savvy customers?

Vala Afshar of Salesforce on the new rules for delighting—and keeping—your customers in the digital age.

Five technologies for delighting connected customers

Consumers and business buyers expect emerging tech to change their experience with your company.

A beacon for personalized customer engagement

A case for using beacons in combination with other technologies to create a truly custom customer experience.

Common Misconceptions about Emerging Technologies: Gamification

First in a series on common misconceptions about emerging technologies. Misconception: Gamification is about giving out badges to users. I had the chance recently to go through Code.org’s Hour of Code, an introduction to a series of free online courses that are designed to teach children (not to mention adults) the fundamentals of computer science. Hour of Code teaches a few basics of JavaScript using a drag-and-drop interface and exercises with challenges and goals from Angry Birds, Plants vs. Zombies and other popular games. Students make progress level by level, and after they’ve completed the full Hour, they each get a certificate of completion. By December 2013, Code.org claimed that over 20 million users had completed the Hour of Code. The course seems to me a prime example of gamification, not just because it rewards users with certificates of completion or incorporates bits of games, but because the entire design reflects a solid understanding of how users are motivated and the game conforms the design to that understanding. Code.org’s designers encourage students to make more and more progress, but equally importantly, they’ve cleared some fundamental obstacles students have faced when it comes to getting a leg up on programming concepts. …

Mining Customer Insights with Speech-to-Text Technology

From touch and gesture interfaces to advanced facial recognition, our computers are communicating with us on an increasingly human level. One technology that is showing particular promise is a computer’s ability to recognize human speech or Speech-to-Text (STT). Applications such as Apple’s Siri, Google Now, and Nuance’s Dragon have brought voice-activated commands to the masses while enterprise companies are employing the technology to discover new insights from previously untapped audio and video data sources. One of the greatest benefits of STT is the ability to bridge the gap between unstructured audio/video data and advanced analytics such as machine learning, natural language processing (NLP), and graph analysis. A company’s ability to understand their most vocal customers, whether within their call centers or on video sharing sites, can lead to a better view of customers and their experiences. Call center logs can reveal interesting patterns and trends in the quality of customer agent call handling and (when combined with other data) call center operational costs. These insights could then be used to retrain customer service agents, identify and stop a poorly conceived marketing campaign, or quickly understand the root cause for a spike in call center volume. For example, PwC’s Emerging Tech …

4 Customer Experience Disrupters

I firmly believe that the more opportunities you have to reinforce your brand promise with customers, the better your balance sheet. So, I see the proliferation of customer touch points as a positive development for businesses. Organizations that are committed to cultivating a customer-centered culture can gain a significant edge over the competition. Recent research proves my point. According to the Watermark Consulting 2013 Customer Experience ROI study, customer experience leaders outperform laggards by 43% when indexed against the S&P. That’s a massive difference and a major opportunity to leverage the art and science of customer experience to distinguish your company from the competition. Innovation will always be important, but customer experience is clearly the number one factor in determining your market valuation and validity as a business partner in today’s digital marketplace. It’s never been more important to empower employees across the board with the information and inspiration they need to live the brand promise in every customer interaction. Making that happen will require more than expanded and enhanced resources. You must build an integrated organization that is infinitely capable of delighting customers consistently across multiple channels. New strategies, culture change and different corporate governance processes are necessary to …

Contacts

Chris Curran

Principal and Chief Technologist, PwC US Tel: +1 (214) 754 5055 Email

Vicki Huff Eckert

Global New Business & Innovation Leader Tel: +1 (650) 387 4956 Email

Pierre-Alain Sur

US Technology Industry Leader Tel: +1 (646) 471 6973 Email