Bill Abbott

Bill Abbott

Bill is an Advisory Principal and co-leads PwC’s US Information Advantage and Applied Analytics practice. Most of Bill’s work focuses on helping companies with complex marketing and operations opportunities, where the intelligent use of information and analytics can be leveraged to make better decisions and drive results. Some of Bill's recent project efforts include predictive modeling around drivers of retail loss, media mix attribution and optimization, lifecycle marketing and CRM strategy, contact strategy optimization, applied demand forecasting, segmentation, quantitative performance driver analysis, and churn analytics.


The wildcard in the IoT: Humans

If you don’t create cultural and process changes to accompany the internet of things, it’s just a bunch of connected devices.



Chris Curran

Principal and Chief Technologist, PwC US Tel: +1 (214) 754 5055 Email

Vicki Huff Eckert

Global New Business & Innovation Leader Tel: +1 (650) 387 4956 Email

Mark McCaffery

US Technology, Media and Telecommunications (TMT) Leader Tel: +1 (408) 817 4199 Email