One simple solution to unite the CIO and CMO

Finding common ground between CIOs and CMOs is vital, especially when evaluating and investing in emerging technologies

The CIO’s Role in the Internet of Things

In our soon-to-be-released Digital IQ survey of over 1,400 business and technology executives, 20% of respondents say they plan to invest in sensors. We feel confident in predicting that the Internet of Things (IoT) or the Internet of Everything will finally begin to take off this year, as futurists have forecasted for years. What remains to be seen is whether or not CIOs will win their rightful place in product design planning and the development of business instrumentation strategy. Slowly but surely businesses and governments will use sensors to digitize droves of everyday devices and extract infinite amounts of information and insights to gain a competitive edge and garner deeper relationships with customers. Here are a handful of examples we expect to materialize this year: Mobile devices will interact with the digital data that surrounds them, giving users the benefits of a true digital assistant Low cost sensors will track shopping traffic patterns to enable retailors to improve customer service, streamline operations and lower costs Motion and weight sensors will direct drivers to open parking spaces Manufacturers will track everything in their supply chains to streamline operations City governments will use gunfire locators to sense when a gun is fired …

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Contacts

Chris Curran

Principal and Chief Technologist, PwC US Tel: +1 (214) 754 5055 Email

Vicki Huff Eckert

Global New Business & Innovation Leader Tel: +1 (650) 387 4956 Email

Pierre-Alain Sur

US Technology Industry Leader Tel: +1 (646) 471 6973 Email