2017 Global Digital IQ Survey: Virtual reality

May 9, 2017



Virtual reality immerses humans in digital experiences. VR has the potential to transform many industries beyond gaming, especially in the realm of experiential training where workers can be thrown into hazardous, difficult, or cost-prohibitive situations without the intense risks associated with these activities in the real world. In medicine, manufacturing, marketing, and even sports, VR will allow people to train for all manner of jobs requiring physical coordination at a fraction of the cost of real-world training. While entertainment and media companies are enthusiastic about this technology, overall investment during the next three years is expected to remain relatively small.

Who is investing the most? Automotive, entertainment and media, software and internet/information technology, and computer networking firms lead the way.

What are VR investors focusing on? Digital culture development, product, service, business model innovation, and customer experience are top initiatives. Hardware ventures are attracting the most money and hype so far, with content lagging somewhat behind; both need to work together before this technology can truly go mainstream.

What value do VR investors expect? VR investors have their sights set on creating better customer experiences during the next three years.



Chris Curran

Principal and Chief Technologist, PwC US Tel: +1 (214) 754 5055 Email

Vicki Huff Eckert

Global New Business & Innovation Leader Tel: +1 (650) 387 4956 Email

Mark McCaffery

US Technology, Media and Telecommunications (TMT) Leader Tel: +1 (408) 817 4199 Email